CUSTOM WRKSHOP
FASHIONED WITH PURPOSE
The premier technology for scalable manufacturing of customized apparel, footwear, and accessories.
Custom Wrkshop is transforming the apparel industry by pioneering technology for customer-driven manufacturing that prioritizes sustainability, scalability, and consumer empowerment. We offer a wide range of benefits for brands and retailers, designers, and consumers.
for brands and retailers
The Custom Wrkshop plug-and-play solution for custom apparel includes a visual customization tool for your website and/or in-store on the front end, sophisticated order management software in the middle, and an integrated network of leading suppliers on the back end. Our globally recognized vertical partners can manufacture one at a time, small-batch, and mass orders in multiple product categories. Our partners can provide fabric, trims and manufacturing, allowing you to enter this market with low risk and investment. You simply select the products you want to produce, provide your fit guidelines, and the customization options you desire and the Custom Wrkshop platform does the rest.
- Realize higher maintained margins
- Increase product offerings and expanded size ranges
- Lower capital expense tied up in inventory and materials
- Meet sustainability goals by reducing retail inventory and waste
- Reduce overproduction, markdowns, and returns
- Accelerate time to market with 10–14-day delivery
- Test and react to the market
- Produce small batches when desired
- Enhance customer engagement and loyalty by allowing them to easily customize
The Importance of Personalization/Customization in Today’s Supply Chain
“Enabling customers to personalize their goods at the moment of purchase builds feelings of ownership and product loyalty and gives you a competitive advantage over those selling similar products.” --ModusLink
For Design & Product Development
The Custom Wrkshop end-to-end solution is a great tool for designers and product development teams of apparel, footwear, and accessories. You can use the platform to create new products with real-time, dynamic costing from suppliers and then launch samples directly from the visualizer. To make the most informed decisions before placing orders, designers can pull cost estimations, work with suppliers to adjust quotes, and have visibility to material availabilities. To reduce waste and eliminate overproduction, you can design, test, and learn with the ability to create small-batch production to test in store.
- Use the tool to create and present to buyers or internal stakeholders.
- Design samples for upcoming collections, understanding costing with every change through the real-time costing tool.
- Go from sample to bulk production all through the design tool.
- Easily generate high-quality product images for marketing.
- Test and react new products online.
- Have visibility to material inventory with real-time fabric and trim management system.
A Fast-Growing Segment that Drives Revenue
“81% of consumers are willing to pay higher prices for the custom experience and consumers are willing to pay a 25% premium for customization.” --Deloitte
for Consumers
Customers love to be part of the design process. When you empower your customers to co-create within your brand, you can expect higher engagement and deeper loyalty. With Custom Wrkshop’s customization tool—which carries your brand's look and feel throughout the user interface—customers see their designs change in real time as they make their choices. Your customers get the product from the brand they love exactly as they design it, and you get enhanced loyalty and new marketing touchpoints.
- Customers can create products via your website and/or in-store.
- Customized products are shipped direct to consumer or to the store in about two weeks.
- Customers can save their customized products and share them on social media, amplifying your brand.
- Customized items are shipped directly to the customer or to the store from manufacturers in about two weeks.
- Customer measurements can be stored, making it easy for customers to reorder and make more purchases online or in store efficiently.
Having it Their Way: The Big Opportunity in Personalized Products
“Brand are discovering that they can elevate customer loyalty and engagement and use their customer base as an engine of advocacy to potential buyers.” --Forbes